Francesca brings to gtmedia a thorough understanding of State Government and Parliamentary processes as a former Ministerial Media Adviser and Policy Adviser. She has also been involved in the development of major Government advertising campaigns for the health sector and policy development for the tourism sector. Prior to her time in Government, Francesca honed her writing and editing skills on metropolitan newspapers in Sydney and Perth during a 12-year career in journalism. She most recently enhanced her public relations credentials with a stint at the University of Western Australia's public affairs unit before joining the dynamic team at gtmedia.