Sumo digital strategist Lucinda Callie advises businesses to sharpen up on social media in a recent article Out of site can be out of mind, business told which featured recently in The West's business pages.
Callie discusses the impact of social media on branding and offers useful tips for building an effective online presence beyond a business website.
Sumo is a Perth-based digital agency specialising in effective digital communication.
Head to www.sumo.com.au for more information on Sumo and their digital services.