Generating publicity in a competitive market requires creative thinking, the right approach and a thorough understanding of what makes a good story. At gtmedia we know what to deliver. Because most of our team have worked in the news industry, we know how to get you the attention you deserve.
This client is a Sydney-based professional organisation representing an important medical speciality. This client engaged gtmedia to run the media launch of a landmark report that outlined the cost of Allergies to the Australian Economy, as well highlighting extreme shortages of specialists in the profession.
gtmedia designed a media launch and publicity campaign strategy that resulted in blanket, national coverage across television, radio and print. The campaign was designed to ensure maximum coverage for maximum duration. This was achieved, with media interest and coverage continuing for weeks beyond the media launch event.
Our client says "Working with gtmedia enabled us to achieve great success for our most important launch in almost a decade. They were excellent in all stages of the process, including the development of the media release, liaising with spokespeople, coordinating the media on the launch day and monitoring the media coverage. Based on this experience we can highly recommend gtmedia to other organisations."
There is fierce competition for corporate sponsorship and media attention in the not for profit arena, so generating targeted publicity becomes even more important. This client is a well established charity, yet in terms of its profile and public image, still very much emerging. gtmedia was engaged o raise the profile of their 2008 gala ball and increase awareness in general.
Our client says "gtmedia were in tune with our organisation’s purpose and our aim and goals when we engaged them. We were well informed and supported in the media process and gained fantastic coverage for the work that we do. We highly recommend gtmedia to those seeking a sleek, professional yet personal agency that actually delivers what they promise."
This client is a large and high profile state Government agency, and each year for the past two years gtmedia has been engaged to draft and implement a detailed and strategic publicity campaign to support the agency’s flagship awards ceremony. Publicity is generated both for the award winners and the agency. Our team also writes all of the advertising copy required for the feature that follows the event.
Our client says "gtmedia provided us with high level of service, while meeting our tight deadlines. I would recommend gtmedia as a reliable and professional communications and media relations company."