Your staff are often your biggest audience, and your most important. After all, an organisation will thrive or perish on the strength of their people. So whether you’re looking to recruit, retain or simply to have a better dialogue with your people, we can help.
This client found itself in a volatile environment in which changed industry conditions meant staff retention suddenly became a major issue.
gtmedia worked with the client to identify the desired outcomes which included happily wishing some staff on their way, and working hard to better communicate with and retain the people integral to their success. The results? A reduction in staff churn, and a more focussed and productive team. Incidentally, some of the measures we introduced during this period were so successful, we've kept them going.
Our client says "After a period of rapid growth under the dominant branding of a franchise group we decided that we would be better served by our own independent branding and market profile. gtmedia was consulted in the brand development and they designed a strategy to manage this change with both our staff (internal clients) and external client base. This was paralleled with a profile building program. We found their experience and advice of critical value that contributed to the resounding success of our re-brand and change program, as well as the dramatic improvement in public awareness of our company and the unity of direction within."