Don Draper should be working in PR (via Mumbrella) In this guest post, PR practitioner Henry Biggs argues that if he were alive today (and not in America and a fictional character) Don Draper …
19 Apr 2013
Henry Biggs (Via Mumbrella)
A critical skill for anyone in corporate communcations or PR is to master is the ability to work with a journalist in a way that is mutually beneficial and respectful. If I could sum it up …
25 Feb 2013
Gemma Tognini
The basics of pitching a story Today’s post is brought to us by Emma-Jane Morcombe, who once graced the airwaves of the Austereo network reading and editing bulletins. EJ knows what …
04 Feb 2013
Emma-Jane Morcombe
Never stop asking why. Getting strategy right is a no-brainer. Trying to engage media, stakeholders, shareholders or the family dog without having a firm idea of what you want the outcome to …
21 Jan 2013
Gemma Tognini
Welcome to the Basics I was very lucky to work under some brilliant newsmen back when I was a TV journalist. These guys could spot a good yarn a mile off, and knew their audience like …
14 Jan 2013
Gemma Tognini
