GT Media - Strategic Communications

We all know the old public relations clichés, ‘spin doctors’, flack catchers, whatever you want to call it. Yes those in PR work for evil corporations, infiltrating the media with ‘spin’. Well sorry to break it to you people, most journalists are not that stupid nor easily fooled.  If you call up a newsroom with a rubbish story, you can stalk them until your blue in the face but if it is a rubbish story, it is not going to cut it.

At gtmedia, public relations is just one of the services we deliver to our clients and here’s the thing, we don’t make anything up. We take a position, absolutely. But authentic and delivering fearless advice are the two key values our business stands on.

We don’t sit around the office scheming up lies to get our clients into the news, instead we spend a lot of time talking to our clients, learning about their industry, their business and their people. And during that process the real stories appear, we don’t need to make anything up because the stories are already there. We are lucky to work with clients who are leaders in their industry and have plenty to say. They just need help to ensure nothing gets lost in translation and in making sure they speak in a language that will get them noticed. 

What we do is find newsworthy stories that already exist within our clients businesses and tell them. The stories are there, it is just about knowing how to find them and package them up. It is also about helping our clients share their knowledge, helping them access the media so they can be a voice in their respective industries. 

Good PR also comes from knowing what a journalist and/or editor want. We know because everyone in our team has been on the other side of the fence at some point. We read our target publications, we only pitch them stories that fit with their direction and we always write our releases in style. Oh and we really love what we do. That always helps...

We are also pretty upfront with our clients. If they suggest an angle that just isn’t a story in any sense, we tell them so. Because to pitch a media release that really isn’t a story is not a good reflection on our client, or us for that matter.

So in our world, PR is strategic, not spinning. It’s a tool, not the whole answer. At the end of the day, a good yarn must be able to stand on its own two feet.

LT